Holiday sales often make up a large amount of a business’s overall sales. That's why holiday marketing is crucial to your bottom line. This year, holiday shopping will look a little different. AUSTIN, Texas, Oct. 1, 2015 /PRNewswire/ - RetailMeNot, Inc., the world's largest digital promotions marketplace (www.retailmenot.com), today released its annual holiday insights guide to help. We’re now in the thick of the 2015 online holiday shopping season, and the shopping dynamics this year are as interesting as ever. And while I could pontificate on any number of fascinating storylines, I keep coming back to one overarching theme: Mobile is Eating Brick-and-Mortar Retail.
1. Great customer service
'Retailers that are solely aiming at heavy discounts will find that they will be eclipsed by retailers that actually have smaller discounts but that couple this strategy with heightened service. Customer experience during shopping will get the consumer to spend even when the discount is less. A lousy experience in a store, almost no matter what the discount, will have shoppers going elsewhere,' said Dr. Lance B. Eliot, Global Vice President of Information Technology, Interactions.
2. Mobile Shopping Is King
The 2015 Holiday Ecommerce Guide Template
'Mobile shopping keeps growing and growing. This holiday season it is expected to reach new heights. Retailers looking to draw in as many customers this season should be m-commerce or e-commerce ready,' said Dr. Eliot.
The 2015 Holiday Ecommerce Guide Templates
3. Remember, they'll shop after the holiday, too
'December 26 has been predicted to be the second busiest shopping day of the year. Shoppers that didn't get what they wanted will head out in droves and make that final purchase,' said Dr. Eliot. 'Overall, sales for this holiday will be a boon. The National Retail Federation (NRF) is expecting November and December sales to rise 3.7 percent over 2014 levels, which is significantly higher than the 2.5 percent year-over year average seen over the last decade. Smart retailers that will be getting the biggest piece of the holiday pie are those that offer high-quality merchandise, have splendid customer service, and engage shoppers in being seasonally delighted as they open their wallets during the shopping experience.'
The 2015 Holiday Ecommerce Guide 2020
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Tags:ecommerce, ecommerce trends, holiday shopping trends, Interactions, mobile marketing
The 2015 Holiday Ecommerce Guidelines